Revamping Brand Identity

Cliente

Creative Agency

Campaña

2023

Rol

Brand Manager

La empresa

Agromolinillo is an agricultural company specialized in the production and harvesting of fruit and vegetable crops, with a labor-intensive operation during the campaigns. The daily management of crews, working times and yield per crop was key to ensuring profitability and meeting production objectives. Before the implementation of Agrogestia, much of this information was recorded manually, making data analysis difficult, generating errors and delaying decision-making.

Introduction

In 2023, Creative Agency undertook a project to revamp their brand identity to better align with their evolving mission. This case study outlines the process and results of the rebranding effort.

Rebranding Process

The agency conducted market research and gathered feedback from clients to inform the new brand strategy, which included a new logo and updated messaging.

Resultados en números

50%

Increase in brand recognition.

35%

Improvement in client retention rates.

20%

Growth in new business inquiries.

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